Wednesday, October 20, 2010

Making money through blogging - developing highly profitable topics using Google AdWords



If you are into blogging you know that it can be very difficult to make money. You’ve heard it many times that the secret is on attracting the crowds. There is more to it, you also have to ensure that you are choosing topics that are highly profitable.

There are many articles on the web that tell you how to attract traffic into your site. Most of them say that the more traffic you get the more chances you have of making money either through advertising or via selling some sort of product. It is true, the more people come to your site the more chances you have of making money.

If you are opening a restaurant you probably want it to be in an area with a lot of foot traffic as opposed to corner where not many people go to. The same applies to blogging, if you want to maximise your chances of attracting traffic to your site and to make money, you need to write posts on a topic that will attract many people.

If your objective is not to make money then it is different, you can choose whatever topic you are interest in  and write about it.

So the question is how to choose topics that will attract many people to your blog and therefore maximise your chances of making money?

The following points shows some ideas on developing highly profitable topics:

“Why do you rob banks?” the officer asked the infamous  bank-robber Willy Sutton moments after arresting him… “I go where the money is.”

I am not suggesting that we go and rob banks, the idea is to go where the money is.

Write about topics that are in high demand and low supply

You need to be really passionate about your chosen topic.

Say for example that you like cars. You read all about them, you dream about them, you are just crazy about the topic. Ok, you have a topic. But how do you choose what to write about within your topic of choice.

It is all about keywords. Brainstorm as many keyword-focused topics as possible that are related to your topic of choice.

Your next step is then to take out the topics that offer low profit potential. In other words you need to go where the money is.

The only way of discovering the highly profitable topics is by research.

Research key words and topics that are in high demand

You need to tap into the unlimited amount of information available on the internet.

Use the power of Google’s AdWords. It is a tool that gives you the ability to identify keywords that have a high demand and therefore offer the highest potential to attract traffic into your site and therefore improves your chances of making money.

The following image shows you the AdWords result on the search phrase “making money”.


As you can see from the image above, there have been over 4 million searches on the key word “making money”. It is no wonder it is on the title for this post.

By using this tool you can find not only the topics that are in demand but also much more information to help you to develop highly profitable topics.


Once you find the topics that are in high demand you need to look at the supply.

You need to find out how many sites already provide content for the key words you are researching. That’s the supply. You find this information by simply doing a search on the keywords and finding out how many hits you get back.

Make a list of the key words and their respective demand and supply.

You best words are the ones with high demand and low supply.

Once you have the list and found the potential key words to use the next step is to write, write and write a bit more. Don’t forget to tag the keywords in your posts and link to as many related sites as possible and get links into your posts.

This way you will attract as much traffic as possible and increase your chances of making money.

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